Every day, a specific number of people come to your website, and only 1 to 2% of them buy your products or service. The remaining 98 to 99% of the visitors leave your site. So, if you are geared up for a mission to boost revenue, then you should take actions to increase the conversion rate of your website.
From A/B testing to usability studies, there are numerous ways to increase the conversion rate of a business. The conversion rate is highly contextual, and the variables that impact this rate are listed below as stated by the leading Albuquerque SEO company,
- Product type
- Product cost
- Traffic source
- The type of platform
What is Conversion Rate?
Conversion rate signifies the percentage of visitors to your website that turns into customers. There are two types of conversions,
A unique tactic that increases the conversion rate is monitoring your competitors. Yes, you heard it right!
Here are a few tips to spy on your competitors to maximize conversion rates and helps you with the Albuquerque SEO.
Explore Competitor Reviews
Did you know 33% of customers in the US have reviewed a product online? So, pick one of your competitors who has a high volume of customer reviews. Start reading the reviews and dig in what prospective customers are saying about your competitor, why they love them, and more. Note down all the key points and question yourself whether your website addresses these fears customers have. Don’t always concentrate on the negatives in the reviews, instead focus on what your customers love about your competitors.
Get the Help from Social Media
The recent reports published by a poll indicate that the 34% of people surveyed have used social media to reveal their feelings about the company they’ve chosen to buy a product or service.
There are many different tools available to track competitor mentions in real time. You can also check out the Facebook and Twitter pages of the competitors to see what customers are talking about them.
Did you know forums are the best source of information for increasing the conversion rate of your business? This is because customers use these forums to review or question about a product or company. It gives you more possibility to learn more about a product by analyzing the pre-purchase questions.
Once you’ve collected information about your competitor, do the following steps to increase your conversion rate.
- Based on your findings, split test your call to actions
- Test different value propositions
- Use lead magnets such as offers, free delivery, coupons and more
- Build an FAQ section to address the customers fears
By this way, you can figure out what customers look for when buying the type of products you sell and ways to increase the conversion rate of your website. Visit https://www.1stinseo.com/ to know more about SEO in Albuquerque.