If you already have a blog I am guessing that you already understand the importance of blogging – However, what you may not know, is how to best optimise your blog posts for SEO purposes. If this sounds like you then do not worry – Ranking Solutions Ltd have provided a 5 expert tips so that you can ensure that your blog posts can be seen by as many relevant readers as possible. Of course, it is always best practice to use an SEO company; however, there are a number of things that you should be able to manage yourself, including the following:
Five Top Tips
Use keywords throughout your posts
When creating a blog post it is important to determine the most valuable and relevant keywords, placing them where they will have the most influence for humans and search engines throughout your content. Some of the most beneficial places to place keywords within blog posts include titles, headings, subheadings, introductory sentences, concluding paragraphs, anchor texts, title tags and meta descriptions. It is however you don’t stuff your blog posts with keywords and that you allow for them to read naturally and not-spammy.
Optimise your images
When uploading images to your blogs posts you should be sure to include relevant keywords in the files names and that you fill out the alternate text field with a brief, keyword rich description of the image.
Reference with other links
Whenever you mention another blogger, brand or article in your blogs posts you should include links to the information – This is not only great blogging etiquette but could also provide you with a link back if you get lucky. High quality backlinks are important for all blogs/websites looking to rank highly within the search engines.
Allow readers to subscribe to your blog
You need to be sure that your blog readers can easily subscribe should they wish, including a prominently placed RSS of feed subscription button so that readers can subscribe via email quickly and easily – This encourages readers to come back to your blog time and time again.
Utilise social media to increase the reach of your blog
It is now more important than ever before for you to utilise social media – Social media presents a great way for people to connect. You should be promoting your blog on social media to give it more exposure – You can even set it up so that when you upload a new blog post it automatically shares across your social media profiles.